Swanson Studio led production and capture for the launch of Superfeet ME3D, delivering motion and still assets featuring Olympians Sanya Richards-Ross and Colleen Quigley.
Built from an individual 3D foot scan, ME3D combines personalized geometry, performance cushioning, and advanced manufacturing to make custom support accessible beyond specialized in-person fitting environments.
The visual language was developed around the relationship between personal data and athletic performance, pairing precise product detail with the distinct movement and experience of two accomplished runners.
Production and capture moved between studio product photography and athlete-led imagery, highlighting the scanning experience, 3D-printed structure, material construction, and individualized fit behind each pair.
Superfeet: Alex Miller
Alex Erickson
Kelsey Rizzo
Luke Markowski
Mike Donnelly
Photographer / DP: Cameron Smith
Photographer / DP: Tyler Ashlock
DIT: Sam Ortega
DIT (Motion): Sean Rawls
1st Assistant: Edgar Salmeron
1st AC: Jared Rogers
Senior Producer: Chris Lawson
Associate Producer: Moss Rios-Rehm
Post Producer: Amy Polansky
Sanya Richards-Ross
Colleen Quigley
Janelle Gaskey
Jamesa Allen
Mario Pronnarongvat
Aristide Iteriteka
Wardrobe Stylist: Kim Miller
Wardrobe Assistant: Marina Castro
HMU: Lena Walsh
HMU Assistant: Claudia Swan