Swanson Studio led production and capture for the launch of Superfeet ME3D, delivering motion and still assets featuring Olympians Sanya Richards-Ross and Colleen Quigley.
Built from an individual 3D foot scan, ME3D combines personalized geometry, performance cushioning, and advanced manufacturing to make custom support accessible beyond specialized in-person fitting environments.
The visual language was developed around the relationship between personal data and athletic performance, pairing precise product detail with the distinct movement and experience of two accomplished runners.
Production and capture moved between studio product photography and athlete-led imagery, highlighting the scanning experience, 3D-printed structure, material construction, and individualized fit behind each pair.
