Swanson Studio partnered with PARSEL to introduce the brand’s first release, the EVA Tote System, a modular carry solution designed by Nur Abbas, former Design Director at Nike ACG.
The work focuses on the tote’s sculpted form, modular functionality, and refined materiality, translating PARSEL’s ethos of purposeful design into a clean, product-forward visual language.
Capture was approached with an emphasis on form, structure, and detail, using light and composition to define the geometry and surface quality of the product.
Imagery was built to clearly communicate the system’s modularity, highlighting interchangeable components and adaptability while maintaining a restrained, editorial tone.
Photographer: Cameron Smith
1st Assist / DIT: Sam Ortega
Head of Product Design: Nur Abbas
Head of Brand Creative: Jake Gascoyne
Senior Producer: Chris Lawson
Production Coordinator: Rebecca Miller
Wardrobe Stylist: Alec Marchant
Wardrobe Assistant: Ty Manseau
Product Stylist: Todd Templeman
Casting Director: Nicola Kast
Models: Diane Tassigny, Monykouch Deng
Post Producer: Fran O’Connor