Parsel

Swanson Studio partnered with PARSEL to help introduce the brand’s first release: the EVA Tote System, a modular carrying solution created by Nur Abbas, former Design Director at Nike ACG.

Our production focused on highlighting the tote’s sculpted form, modular capabilities, and refined materiality, creating visuals that align with PARSEL’s ethos of purposeful design and its vision for a new era of adaptable carry systems.

Client: PARSEL
Photographer: Cameron Smith
Head of Product Design: Nur Abbas
Head of Brand Creative: Jake Gascoyne
1st Assist/DIT: Sam Ortega
Wardrobe Stylist: Alec Marchant
Wardrobe Assistant: Ty Manseau
Product Stylist: Todd Templeman
Models: Diane Tassigny, Monykouch Deng
Casting Director: Nicola Kast
Senior Producer: Chris Lawson
Production Coordinator: Rebecca Miller 
Post Producer: Fran O’Connor