Oakley—Damian Lillard Enigma Ink

Swanson Studio partnered with Oakley to develop the creative concept and lead production for the Enigma Ink Signature Series campaign featuring NBA All-Star Damian Lillard.

The idea centered around ink as a unifying thread across Lillard’s worlds. The athlete. The businessman. The musician. Ink signs contracts. Ink pens lyrics. Ink marks legacy.
Building on this concept, Swanson Studio developed the creative direction and produced the campaign across still and motion, creating a portrait-driven visual series that reflects the many dimensions of Lillard’s identity and influence.

Production required supporting an A-list athlete across multiple company moves while maintaining a streamlined set capable of capturing both still photography and cinematic motion content. Working from our Portland studio base and coordinating across locations, Swanson Studio led creative development, production planning, crew assembly, and on-set execution.

The still campaign was photographed by John Jay of Glasshouse Artists, while motion was captured by Swanson Studio Director of Photography Cameron Smith. Swanson Studio also led post-production and finishing for the campaign assets.

The result is a visually driven campaign that reflects both Oakley’s design language and Damian Lillard’s multidisciplinary creative identity.

Client—Oakley

Client Team
Jes Stockhausen
Dylan Bohanan

Creative Direction
Joshua Soto

Production
Head of Production: Chris Lawson
Production Coordinator: Rebecca Miller

Capture
Photographer (Stills): John Jay
Represented by: Glasshouse Artists
Director of Photography (Motion): Cameron Smith
DIT (Motion): Sam Ortega
1st Assistant / DIT: Cam Briggs
1st Assistant: Edgar Salmeron
1st AC: Gabe Twigg
Stylist: Erinnicole Goodwin
Groomer: Paola LaMorticella

Post Production
Head of Post Production: Amy Polansky

Talent
 Damian Lillard

Management
 Nate Jones — Goodwin Sports Management
 Eric Goodwin — Goodwin Sports Management