Nike—Vomero Premium

Client

NIKE

Capabilities

[PRODUCTION] [CAPTURE] [POST PRODUCTION]

Overview

Swanson Studio partnered with Nike to support motion and still capture for the Vomero Premium, a silhouette positioned at the forefront of Nike Running’s maximum cushioning category.

The work translates the product’s emphasis on comfort, protection, and energy return into a visual language that balances performance with a more expressive, lifestyle-driven tone.

Approach

Capture was approached with a focus on movement and rhythm, reflecting the sensation of reduced impact and propulsion central to the Vomero Premium.

An integrated production, capture, and post-production workflow ensured continuity from shoot through final delivery, preserving the intent of the creative while delivering a cohesive, campaign-ready system across outputs.

CREATIVE
Senior Creative Director: Tricia Chamberlain
Creative Director: Rachel Mason
CAPTURE
DP + Stills Photographer: Cameron Smith
1st Assist / DIT: Edgar Salmeron
1st AC: Isaac O’Farrell, Jared Rogers
Motion DIT: Sean Rawls
PRODUCTION
Senior Producer: Wendy Bryant-Giles
Content Producer: Chrysi Diamond
Production Coordinators: Clay Hughes, Rebecca Miller
STYLING
Product Stylist: Todd Templeman