Swanson Studio partnered with Nike and AKQA to produce high-speed motion content for Nike Football's The Breakout Pack, a campaign built around the explosive energy of the game's fastest athletes.
Blending practical effects with precision performance capture, the work explores moments of impact through a combination of live-action production and in-camera experimentation.
Rather than relying exclusively on digital effects, the production centered on practical execution. Specialty breakaway glass was sourced to fracture safely on set, allowing athletes to interact directly with physical materials during capture.
Filmed on Phantom high-speed cameras, the resulting imagery combines elite athletic performance with authentic moments of impact, creating visuals that feel both visceral and immediate.