NIKE
Swanson Studio partnered with Nike to provide integrated production, still capture, and post-production for Infinite Grit, creating a body of performance imagery with a grounded, classic approach to sport.
Working across the full image-making process, our team supported the project from production through capture and final post, balancing a tactile, photographic quality with clear and considered product representation.
The visual approach drew from the character of classic sports photography, embracing noise, grain, and texture to give the imagery a natural, lived-in quality while keeping the product distinctly present within each frame.
With production, capture, and post working as one integrated team, the imagery was carried cohesively from set through final delivery, preserving its tonal depth and photographic texture while ensuring product detail remained clear and intentional throughout the series.
Nike: Ger Tierney
Natalie McHugh
Will Roelke
Sana Blocker
Photographer (Stills): Tyler Ashlock
1st AC: Cameron Smith
DIT: Sam Ortega
On-Set Retoucher: Hector Murillo
Senior Producer: Wendy Bryant-Giles
Production Coordinator: Rebecca Miller
Post Producer: Clara Seasholtz