Nike x BTS "ARIRANG" Tour Merch & Nike By You

Client

NIKE

Capabilities

[POST]

Overview

Swanson Studio partnered with Nike to provide post-production support for the Nike x BTS WORLD TOUR "ARIRANG" merchandise collection and Nike By You customization experience.

Working from externally captured photography, our team delivered high-volume retouching and asset versioning across a broad range of campaign imagery supporting both the global tour merchandise launch and Nike By You experience.

Approach

Built around a core set of hero imagery, the project required the creation of multiple campaign formats, crops, and localized asset variations while maintaining visual consistency across every deliverable.

Operating within an accelerated production timeline, our team partnered closely with Nike's creative teams to deliver polished, production-ready assets supporting the global rollout across digital, retail, and campaign touch points.