Nike—Vomero

Client

NIKE

Capabilities

[PRODUCTION] [CAPTURE] [POST PRODUCTION]

Overview

Swanson Studio partnered with Nike to capture still and motion assets for the Vomero Premium, a silhouette engineered around maximum cushioning and all-day comfort.

The work translates the product’s emphasis on softness, protection, and energy return into a visual language that balances performance with a more expressive, lifestyle-forward tone.

Approach

Capture focused on the bottom unit of the shoe, emphasizing the scale, structure, and materiality of the cushioning system.

Imagery was built to highlight the geometry and form of the sole, using light and composition to draw attention to the product’s core performance feature while maintaining a clean, product-forward finish.

Capture

Photographer: Tyler Ashlock
1st Assistant / DIT: Sam Ortega

Creative

Art Director: Luis Liwag
Design Director: Micah Dunham
Senior Creative Director: Tricia Chamberlain
Director: Tim Cheng

Production

Producer: Amy O’Connell
Senior Producer: Wendy Bryant
Post Producer: Kyle Pero

Styling

Product Stylist: Todd Templeman