Swanson Studio partnered with Nike to capture the full footwear lineup for the Paris Olympics, spanning 57 pairs across performance and sport categories.
The collection was unified through a cheetah print design language, referencing Nike’s original Air Safari, with the work focused on translating that through both macro detail and broader visual systems.
Capture was approached at multiple scales, balancing highly detailed product imagery with wider compositions that contextualize the collection as a whole.
The process culminated in an all-encompassing Swoosh composition, bringing the full lineup together into a single, cohesive visual moment.
Photographer / DP: Tyler Ashlock
Photographer: Cameron Smith
Camera Assist: Sam Ortega
1st Assistant: Cameron Briggs
Producers: Wendy Bryant-Giles, Clara Seashotlz
Production Assistant: Madison Janke
Product Stylists: Birte VonKampen, Todd Templeman, Kimberly Briggs
Retoucher: Jolene Taschner
Nike Team: Mckenzie Raze, Frank Santos, Sergio Martinez Cantu, Andre Simmons, Helena Thornton, Caleb O'Halloran, Trelawny Vermont-Davis