Swanson Studio partnered with Nike to produce a 30-second spot for Nike Kids EasyOn, a system of footwear designed to make shoes easier to put on and take off for kids of all abilities.
The work centers on the pace and unpredictability of everyday family routines, positioning the product within real-life moments where ease and accessibility matter most.
Production was built around the rhythm of morning routines, using motion, pacing, and environment to reflect the urgency and spontaneity of getting out the door.
The shoot was executed in collaboration with Even/Odd and director Michael Langan, with a focus on capturing lived-in moments that feel immediate, dynamic, and grounded in real use.
Nike Kids
Photographer / DP: Tyler Ashlock
Director: Michael Langan
Agency Partner: Even/Odd