Swanson Studio partnered with Nike Running to capture the Ekiden footwear collection, a series rooted in the legacy of Japan’s long-distance relay races.
The work centers around the flame graphic applied across each silhouette, a visual symbol of endurance, shared effort, and the torch-passing tradition that defines Ekiden competition.
Capture focused on translating the energy of the flame motif into both detailed product imagery and motion, emphasizing color, movement, and graphic intensity.
Imagery was built to highlight the interplay between design and performance, using light, contrast, and composition to reinforce the sense of momentum and collective drive embedded in the collection.
Nike Running
Photographer / DP: Tyler Ashlock
1st Assistant / DIT: Cameron Briggs
1st Assistant / DIT: Cameron Smith
DIT: Sam Ortega
Creative Producer: Ella Franklin Thorup
APLA Women’s Designer: Montserrat Cota
Senior Designer: Ed Kersh
Senior Director, Brand Creative: Rafael Paes
Director, Brand Creative Direction Women: Ayesha Khan
Lead, Brand Creative Design: Tisa Kraynik
Lead, Brand Creative Art Direction APLA: Gino Woo
Senior Producer: Wendy Bryant
Post Producer: Kyle Pero
Product Stylist: Todd Templeman
On-Set Retoucher: Jolene Taschner
