Swanson Studio partnered with Nike to capture footwear imagery for the brand’s latest AIR innovation, released in anticipation of the 2024 Olympics.
The work centers on a new chapter in Nike’s AIR platform, translating advancements in airbag technology into a visual language that reflects performance across a range of sports and athletes.
Capture focused on highlighting the structure, form, and function of the AIR units, using light and composition to emphasize both visible technology and performance intent.
Imagery was built to balance precision and impact, delivering a clean, product-forward system that communicates innovation while maintaining a refined, editorial finish.
Photographer / DP: Tyler Ashlock
DP: Cameron Smith
1st Assist: Cameron Briggs
Stylist: Lis Bothwell
Nike Team: Chrysi Diamond, Hannah Bellenbaum, Ger Tierney, Selina Riday, Matt Ripley, Olivia Gaylord, Vanda Gyuris