Nike—After Dark Race Medal

Client

NIKE

Capabilities

[PRODUCTION] [CAPTURE] [POST PRODUCTION]

Overview

Swanson Studio led production, capture, and post-production for Nike’s 2026 After Dark Tour race medal and performance jewelry collection.

Designed by an all-women innovation team, the collection reimagines the traditional finisher medal as a versatile expression of resilience, community, and accomplishment—created to move beyond race night and into everyday life.

Approach

The visual language was developed to highlight the collection’s elevated textures, reflective finishes, and precision detailing while maintaining the energy and movement of Nike’s global night-running series.

Production, capture, and post-production were executed in-house, encompassing product photography, lighting design, image refinement, and asset delivery to ensure consistency across the full campaign.