Back to all projects

The Zion 3

Team

Photographer—Tyler Ashlock
1st Assistant—Sam Ortega
Producer—Wendy Bryant-Giles, Stephenie Bitz-Martell, Brittany Foster
Retoucher—Jolene Taschner
Prod. Coordinator—Ethan Cockrill
Product Stylist—Todd Templeman
On Set VFX—Evan Schafer
Studio Manager—Mark Pakulski
Art Direction/Designer—Felyx Tsoi
Creative Direction—Adriano Furtado
Art Direction/Designer—Jake Thibedeau
Copywriter—Jon Moy
Art Director—Corinne Daldorph Nielsen
Claymation Artist—AZXD
AZXD Producer—Antonio Burnett

Overview

In collaboration with highly talented claymation artist and animator AZXD, we crafted some stop-motion and stills moments for the new Zion 3 basketball shoe by Jordan.

This project took one of our core values, Meticulous Process, and took it to the next level. The real joy was crafting a hero moment for the Zion 3 shoe, and adding the playful element of claymation to bring the campaign to life.