For the launch of the AXILUS PRO 4, FILA Global tapped Swanson Studio to produce a CGI-led product film built around the shoe’s performance technology.
Swanson assembled and managed the creative and post-production team behind the project, overseeing the process from initial development through final delivery across CGI, animation, compositing, sound design and finishing.
With no traditional shoot, the project was developed entirely through post-production. Swanson worked across its network of creative and post partners to build a team around the needs of the concept and establish a workflow connecting creative development, CGI, animation and finishing.
The film moves inside and around the AXILUS PRO 4, using CGI to reveal the shoe’s construction and translate its technical features into a dynamic visual story centered on performance.
Swanson managed the people, process and execution across disciplines, bringing each stage together into a cohesive final asset and demonstrating the breadth of what can be produced through an entirely post-led workflow.