Swanson Studio partnered with Cash App to produce still and motion assets for Cash by Cash App, the brand’s lifestyle-driven fashion line, showcasing the color-driven Mood Capsule collection.
The work explores identity and expression through color, translating the product’s shifting palette into a dynamic visual system across motion and stills.
Production was built around movement and transformation, capturing talent in motion to reflect the energy and variability of the collection.
Working in collaboration with FutureDeluxe on VFX, the process integrated production, capture, and post-production to visualize the color-shifting qualities of the debit card and apparel, ensuring a cohesive execution from shoot through final delivery.
Director of Photography: Paul Wegman
Photographers: Tyler Ashlock, Sam Ortega
1st AC: Jared Rogers
1st Assistant / DIT: Cameron Smith
DIT: Josh Soto
Gaffer: Rizal Sambo
Executive Producer: Ellis Garrod
Producers: Helen Randall, Wendy Bryant-Giles, Stephenie Bitz-Martell
Production Coordinator: Ethan Cockrill
Creative Producer: Thao Le
Lead Copywriter: Chad Johnson
Art Director: Sophie Walsh
Hair & Makeup: Kylie Sallee
Product Stylist: Kim Miller
Brittney McChristy
Marquese Brown
Steven Englund