Swanson Studio partnered with Beats and FutureDeluxe to support live-action production for Powerbeats Pro 2, a performance-driven audio product designed for movement.
The work positions the product within a high-intensity visual world, combining elite athletic performance with a dynamic mix of live-action and digitally constructed elements.
Live-action production was built around capturing athletes in motion, emphasizing physical performance, precision, and control in-camera.
The shoot was designed to integrate seamlessly with FutureDeluxe’s CG and motion systems, ensuring that practical capture aligned with the broader visual language and technical execution of the film.
Designed, Directed and Produced by FutureDeluxe
Creative Director: Raj Davsi
Art Director: Martin Cusano
Executive Producer: Maria Hanafy
Senior Producer: Tiffany Brathwaite
Design & Animation: Jake Wyand, Nick Bauer, Dagmar Irrig, Garet Gioia, Ewan Davidson, Yaro Svyatykh
2D Motion Designer: James Spink
Modellers: David Rencsenyi, Alex Whyles
Compositing: Igor Gama
Rotoscoping: Pavel Zakharov
Edit: Matt Cronin
Sound Design: UP&AT’EM
Color Grade: Harbor
Storyboard Artist: Sylvie Minios
Live Action Production: Swanson Studio
Line Production: Wendy Bryant-Giles, Karina Lomelin Ripper, Madison Janke
DOP: Tyler Ashlock
DP / 2nd Shooter: Cameron Smith
Assistant Camera: Sam Ortega
1st ACs: Jared Rogers, Jesse Tobler
DIT: Ben Molyneux
Gaffer: Cameron Briggs
Set Designer: Joshua Soto
Wardrobe Stylists: Kim Miller & Maki Katsumoto
Hair & Makeup: Kylie Sallee
Assistant HMU: Kendahl Robarts
Sports Trainer / Tech: Duray Thirdgill