Swanson Studio partnered with Athletic Greens to capture a comprehensive set of imagery across their product line, exploring each component and material in detail.
The work focuses on the elemental qualities of powder, liquid, glass, and metal, elevating a daily consumable into a more considered, almost ritualized visual language.
Capture was built around isolating and refining each material, using light, motion, and composition to emphasize texture, clarity, and interaction between elements.
Imagery was developed to feel precise and elevated, balancing scientific clarity with a more atmospheric, editorial sensibility.
Photographers: Sam Ortega, Cameron Smith
DP: Cameron Smith
1st Assist / DIT: Paul Wegman
1st Assist / DIT: Mike Abarta
Producer: Wendy Bryant-Giles
Production Coordinator: Ethan Cockrill
Director of Production: Weston Auburn
Design Director: Dante Carlos
Senior Designer: Alyssa Gribble
Designer: Michelle Hughes
Creative Producer: Iris Hung
Wardrobe Stylist: Kim Miller
Prop Stylist: Emily Reudink
Assistant Props: Kristine Rinder
Post Production Manager: Stephenie Bitz-Martell
Tiana White
Alex Taraghi