Swanson Studio partnered with Nike to capture the next evolution of trail innovation: the ACG Ultrafly.
The shoot focused on a prototype silhouette worn and tested in real race conditions by Nike athlete Caleb Olson, a member of the All Conditions Racing Department and winner of the Western States Endurance Run.
The approach prioritized authenticity, emphasizing texture, wear, and the physical impact of performance through detailed product capture.
Each scuff and surface variation was treated as a record of use, grounding the imagery in real-world conditions while reinforcing the ACG ethos of gear built to endure, adapt, and perform across terrain.
Photographer: Tyler Ashlock
1st Assist / DIT: Cameron Briggs
Senior Producer: Wendy Bryant-Giles
Production Coordinator: Rebecca Miller
Content Producer: Chrysi Diamond
Project Coordinator: Evan Marx
Director, Global Brand Creative Production: Noah Stanik
Lead Designer, Global Brand Creative: Sergio Martinez
Specialist II, Brand Creative / Brand Initiatives: Imani McIntosh
Product Stylist: Marcus Fischer
Post Producer: Clara Seasholtz